Why use a face serum? Is it a skincare silver bullet? The answer to dry or acne-prone skin? The truth is, the answer could be ‘all’ or ‘none of the above’, depending on how carefully you select your formula.
Selecting serums can be intimidating to anyone who’s new to skincare, especially considering how many face serums NZ alone has to offer. That said, they’re a wonderfully effective skincare product designed to deliver deep nourishment in just a few drops. All you have to do is choose the right one for you, and that’s a lot easier than it looks.
In this blog post, we’ll cover everything you need to know about this essential step in your skincare routine. We’re diving deep into this vital skincare tool, including how to apply face serum and some of the most present benefits of including it in your routine.
What is Face Serum?
A facial serum is like the elixir of skincare. While many other skincare products, like moisturisers, are designed with suspension mediums or emollients to have gentler effects, serums have a high concentration of ‘active’ ingredients. In short, ‘active’ ingredients in skincare are similar to the ones in medicine: they do most of the work. Some common active ingredients you may have heard of include retinol or hyaluronic acid.
In the case of natural face serums, those highly concentrated active ingredients are usually botanical. Think tea or leaf extracts (e.g., green tea or seaweed) and seed oils (e.g., jojoba). With their concentrated ingredients, natural serums are less likely to create skin irritation, ensuring your skin barrier remains protected.
How to Apply Face Serum
The goal of a face serum is to deeply penetrate your skin with its enhancing effects. To that end, serums should always be applied after you’ve cleansed your skin. Make sure to use a gentle cleanser that won’t strip your skin’s natural oils, as this can create problems for your skin barrier and reduce a serum’s positive effects.
Serum is not like moisturiser. It should be applied sparingly – three to five drops will do – and gently smoothed onto the skin in circular motions. Tap gently under your eyes, on your T-zone, and into your nose creases to promote absorption. For best results, allow the serum a minute to fully absorb into your skin before applying moisturiser and SPF.
If you want to see added benefits when applying your serum, consider using a Gua Sha tool to glide the serum along critical pathways in your face. This encourages lymphatic drainage and decreases puffiness, helping the serum soak into your face (rather than your hands).
The Benefit Breakdown: Why Use Face Serum in Natural Skincare Routines?
The daily benefits of using a face serum will differ depending on the active ingredients in a given product. It’s important to carefully select your serum based on your most pressing skincare concerns. For example, serums rich in jojoba oil can address dry skin or psoriasis, while green tea serums are ideal for reducing redness and inflammation.
Broadly speaking, using a natural facial serum offers many benefits:
Concentrated Formula
Most people include serums in their natural skincare routines because they deliver a concentrated amount of a given ingredient. The concentrated formula is an excellent way to deeply penetrate the skin with these helpful ingredients, promoting better results for a longer time.
Easy to Use
Serums are a simple way to deliver concentrated benefits to your skincare routine. With just three steps—cleansing, applying serum, and moisturising—you can give your skin everything it needs to glow.
<h3>Day and Night Care</h3>
Serums are available for different times of day, allowing you to tailor your skincare routine. Whether it's morning or night, you can choose a serum specifically designed for that time to meet your skin's unique needs.
<h3>Deep Hydration and Nourishment</h3>
Serums are designed to be absorbed quickly and penetrate deeply, which means they are fantastic for providing deep hydration. Whether you have dry, combination, or acne-prone skin, this hydration is the ideal foundation for healthy skin.
Find the Best Organic, Vegan, Natural Face Serums NZ has to Offer
A great serum can make or break your skincare rituals, so take care in choosing yours. At Ae Botanicals, creating top-tier natural skincare for women, men, and everyone in between is our ethos. We provide the building blocks for healthy, glowing skin, all sourced from natural places around New Zealand. Build your own products or use pre-formulated picks from our range to give your skin the nourishing daily boost it needs.
Ready to give your skin the love it deserves? Browse our range of carefully formulated face serums today.