Our Story and why we exist
At Āe Botanicals, we are dedicated to harnessing the transformative power of nature to support whole body wellbeing. Our mission is to create high performance, multi-use products and rituals inspired by New Zealand’s rich botanical treasures, designed to nourish the body, calm the mind, and uplift the spirit.
We champion a holistic approach to wellness, cultivating balance, presence, and vitality through nature infused formulations, mindful practices, and sustainable, ethical care for our planet. By blending innovation, tradition, and collaboration, we aim to empower individuals to embrace their unique journeys, reconnect with the natural world, and celebrate wellbeing in every aspect of life.
GRACE FALWASSER
A word from OUR FOUNDER - From Me to You, The Story Behind Āe Botanicals
Āe Botanicals was born from a time in my life when I had lost my way. The pressures, challenges, and disconnection I felt led me to pause, step back, and rediscover the natural world. Guided by the wisdom of Māori traditions and the deep, restorative power of plants, I found clarity, strength, and a profound sense of wellbeing.
Āe is the living expression of that journey. Every ritual, experience, and product we create is designed to nourish your body, mind, and spirit, helping you slow down, reconnect, and embrace your unique path with confidence and presence. We believe in the transformative power of intention, care, and connection, supporting you to restore balance, celebrate yourself, and align with the rhythms of the natural world.
Āe is more than a brand, it’s a movement toward whole-body wellness, a path to reclaim your energy, embrace your journey, and live fully, naturally, and intentionally.
If we can help even one person feel confident, embrace their uniqueness, and truly love themselves, then this journey is a gift, a purpose that makes every step, every challenge, and every creation worthwhile.
Future Growth Impact Initiative Giving Back, Building Tomorrow
At Āe Botanicals, we measure success by the positive impact we create. Through our four-tier initiative — Environment, Community, Housing, and Education, we are committed to:
Restoring nature and supporting conservation projects
Strengthening communities and wellbeing programs
Providing safe, sustainable housing
Empowering education and opportunities for young people
This is about connecting hearts, hands, and resources. Join us in building a lasting legacy.
SHOP WITH PURPOSE. MAKE A DIFFERENCE.
Our Commitment to Collective Impact
Every Āe Botanicals purchase is an act of care. With each order, $1 is given as koha and directed toward one of our four giving tiers, supporting kaupapa that strengthen people, whenua, and future generations.
We partner with trusted organisations and communities to ensure our giving is thoughtful, transparent and meaningful. Together, we focus on wellbeing, protection, sustainability, and long-term impact, guided by values of manaakitanga, responsibility and shared purpose.
Through conscious choices and collective contribution, we are building a more balanced future, one order, one koha, one community at a time